We are pleased to welcome Jānis Bethers as the Head of Alexela Group companies in Latvia!
27. August 2026
Our team is proud and excited to announce a significant addition to Alexela's management team. After gaining valuable international experience, energy market expert Jānis Bethers is joining the team, taking over the leadership of SIA Alexela and SIA Latvijas Propāna Gāze Retail in Latvia.
Jānis's international experience, understanding of the energy sector, and strategic vision are a fantastic contribution to the further growth of our companies. We are confident that his joining will provide a strong impetus for new ideas and faster development.
Experience that inspires growth
Drawing on the Alexela Group's decades of experience, industry expertise, and strong position in the Baltic region, we are purposefully expanding our operations in Latvia as well. As a dynamic player in the energy sector, SIA Alexela offers modern electricity and natural gas solutions for both businesses and households in the Latvian market. Meanwhile, SIA Latvijas Propāna Gāze Retail ensures stable and reliable propane supply throughout the country.
We have far-reaching development plans in Latvia. By combining the scale of an international group with a flexible approach in the local market, the new leadership will continue working to ensure faster growth and a strong position in the industry.
Focus on customers, innovation, and flexibility in times of change
The global and local energy markets are currently undergoing rapid transformation—technologies, customer needs, energy production models, and the very understanding of what a modern energy company should be are all changing.
As the new head, Jānis Bethers, emphasizes, the energy market is primarily not just about electricity, gas, or prices—the priority is always the customer and the ability to adapt to market dynamics:
"The focus has always been on customers, product development, and the ability to change along with the market. I believe that it is precisely in times of change that the greatest opportunities arise. The goal together with both teams is clear: more convenient and competitive solutions for customers, new products and services, as well as a stronger market position."
Welcome Jānis to our small yet powerful team! We wish you inspiration, strength, and great achievements on our shared journey.
