Collaboration principles

In the Latvian market, Alexela is a dynamic and goal-oriented company. Our objective is not merely to provide financial aid, but to build growth-oriented partnerships. We support projects and initiatives that align with Alexela’s values while delivering real benefits to Latvian society.
 

Alexela Latvija Sponsorship and Cooperation Principles

To be eligible for support from Alexela Latvija, a project must meet at least two of the following objectives:

• Brand Awareness and Values: The project offers quality audience reach, integrating our brand in an organic and seamless way. We collaborate with partners with overlapping values.
• Social Support and Charity: We prioritize charitable projects that do not receive state aid or subsidies and provide essential support to vulnerable groups in society.
• Investment in Youth and Future Education: We support projects focused on the development of young people and the acquisition of knowledge in fields where opportunities are currently limited or resources are lacking (science, technology, culture).
• Empowering Local Communities: We promote local initiatives that involve youth and the broader community, building a loyal customer base through shared values and a practical contribution to the local environment.
• Active Partnership and Trust: We establish collaborations that help us build a dialogue with society and strengthen Alexela’s image as a reliable partner.
   

Priority Areas:

1. Healthy Lifestyle and Cooperation in Sports: We support sports events and activities that promote a healthy lifestyle, physical activity and, most importantly, collaboration between people. We value projects with a common goal, strengthen team spirit and offers the emotional fulfillment.
2. Education and Future Skills: Initiatives that help young people acquire the knowledge and skills needed for future professions, bridging the gap between today’s opportunities and tomorrow’s challenges.
3. Social Sustainability and Well-being: Projects aimed at improving the general standard of living, environmental protection, and support for those who need it most.

What We Do Not Support:

• Private individuals and individual sports clubs (except when the project provides unique marketing value or is linked to a broad community).
• Projects where a dominant presence of direct competitors is already established (excluding brand exclusivity).
• Activities with a political, religious, or military orientation.
• Projects related to tobacco, gambling, alcohol, or other addiction-promoting industries.
• Activities that conflict with the principles of environmental sustainability.
• Projects that do not provide clear, measurable publicity or business objectives.

Exceptions May Be Made If:

• The project provides access to a strategically significant business segment.
• The partnership directly facilitates new customer acquisition or existing customer loyalty (e.g., special offers for Alexela customers within the event).
• The project creates exceptionally high emotional and reputational value on a national scale in Latvia.

Application Process

Sponsorship applications (form available from here), specifying the concrete benefits of the cooperation and the planned target audience, must be sent to: alexela@alexela.lv